![]() "Actually the one thing I am really comforted by is that there is a real appetite for change. "It has been character forming," Coe, 59, told Reuters while offering a wry smile. But Coe is also promising major renovations from the ground up to rebuild trust among athletes, fans and sponsors by introducing new doping guidelines, a coordinated calendar, an emphasis on social media and plenty of razzmatazz to pull in the younger fans every sport covets. All the cosmetic changes in the world, however, will not save a sport teetering on a rotten foundation. Overseeing his first major IAAF event, Coe freed Portland organizers to experiment with the format, the meet taking on a rock show vibe as athletes emerged from a tunnel for introductions to flashing lights and billows of smoke while thumping music provided the background sound track for the entire meet. With his sport battered by doping scandals, and deserted by fans and sponsors, there has been no honeymoon period for Coe, who took over the job of president of the International Association of Athletics Federations (IAAF) in August from Lamine Diack, who is under investigation in France for fraud and money laundering. By Steve Keating PORTLAND, Oregon (Reuters) - Track and field fans were offered a small glimpse of the future at the world indoor championships this week, with athletics supremo Sebastian Coe promising nothing is off the table as he tries to rebuild the savaged sport. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |